Fudge Programme

Calico's Fudge Programme gives you everything you need to make and sell fresh fudge under your own name. Our Fudge-making programme works in shops, attractions, garden centres, events and destination retailers.

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Why fresh fudge works

Fresh fudge is more than a product. It is theatre, it is hugely profitable, it differentiates your store and it is sold under your own name and that name is unavailable anywhere else in the World!

Customers can see it being made, smell it, sample it, choose their favourite flavours and take it home as a gift or treat. That makes it perfect for locations where people are browsing, visiting, gifting or looking for something special to remember the day.

With the right location, display and sampling, a fudge counter can become one of the most engaging and profitable areas in your store.

Whether you are an owner operated store, a tourist attraction or a pop up at an event, fudge works!

How much could you make?

With a site visit we are able to give you an idea of how fudge can work for you.

Owner operators taking £30k to £60k from seasonal stores

Pop up events taking £5,000 in a day

Tourist attractions taking six figure sums over a season

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Everything you need to get started

We help you with every part of the setup, from choosing the right equipment to training your team and planning your first flavours.

UK-made fudge mixes and ingredients

Fudge-making equipment

Packaging and display guidance

Staff training and support

Recipe ideas and seasonal promotions

Access to our Trade Portal with videos, sales techniques and practical resources

You do not need to be a confectionery expert. We make the process simple, repeatable and commercially focused.

Fudge making is unskilled - the key to success is display, sampling and promotion.

Simply put the mixes in our machine, add butter and water and leave it to mix for 40 minutes.

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Can't make fudge on site?

If you can't make fudge on site, we have alternatives available. Let us know if you'd like more information.

Want to know more?

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